Growth Strategies Case Study

Patrick J. McGovern's International Data Group: Growth Strategies in Asia

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Abstract:
With constant focus on identifying newer markets and opportunities, Patrick J. McGovern (McGovern), the founder of International Data Group (IDG), has transformed his company as the leading provider of research and publication on technology and media in the world. One of the earliest publishing companies from the US to foray into Asia, IDG has been the first US publisher to enter China in 1980. The growth potential of the Asian market has placed Asia at the center of IDG's future growth strategies as McGovern estimates that China would be the largest contributor to its revenue by 2020. The case, while describing the inception, growth and products of IDG, especially in Asian countries, offers scope to discuss the entry and growth opportunities in emerging economies.

Pedagogical Objectives:

• To understand the entrepreneurial and leadership strategies of Patrick J. McGovern and how he expanded his business empire through his business vision and the knack to spot new markets and opportunities
• To analyse the critical success factors in the global online publishing industry
• To debate the efficacy of IDG's growth strategies in Asia, especially in the light of rampant piracy and poor intellectual property track record of China.

Keywords : Entrepreneurship Case Study, Patrick J McGovern, International Data Group (IDG), International Data Corporation (IDC), Growth strategies in Asia, IDG's product profile, IDG's corporate culture, IDG in China, Computerworld, Growth of International Data Group, IDG in Asia

Contents : 
Patrick J. McGovern: The Driving Force Behind IDG
IDG’s Global Presence
IDG’s Product Profile
IDC’s Competitors and Market Share
IDG’s Growth Strategies in Asia
Interview of McGovern by Spencer E. Ante